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Go Country NZ Limited is committed to promoting New Zealand adventure travel,adventures and activities in both the national and international marketplace.
The Business
Todays lifestyle is busy and complex and the opportunity to recharge our energy reserves is important. Outdoor activities and adventures takes us outside our normal environments and away from the reach of work commitments.Attracting the attention of the population interested in outdoor activities and adventures is a challenge that Go Country NZ has taken on board. Through publication and internet medium Go Country NZ Limited will reach out to consumers using creative and innovative systems.
The Market Place
The travelling public carry substantial purchasing power and attracting their interest is of real value to the New Zealanders as a whole.Making contact and reaching this market occur before they even leave their home/country, as they frequently search via the internet search engines. It is here that foot traffic converts to hits on a website. Establishing profile on the internet search engines is an art in itself. One of Go Country NZ Limited prerogatives is to establish, monitor, and maintain profile with the search engines.
Another market not to be dismissed is the internal or national customer. A substantial chunk of our population is young and adventureous. They have been born in New Zealand and are acustomed to participating in a wide range of activities.
The Publication
Go Country NZ Reference Guide will serve to act as a publication that will be kept and referred to again and again. A bright and informative book the Go Country NZ 2009 Reference Guide will contain items of human interest as well as articles on business's of particular merit.
Go Country NZ 2009 Reference Guide will go to market in February 2009 and will be published and available for distribution during September 2009.
Across the country 1500 businesses have been identified. The intention is to provide an extensive and comprehensive listing of New Zealand activities and adventures.
Distribution/Profile
Penetration into the marketplace will be better achieved through a combination of publication and internet medium, and development of an online community dedicated to adventure and activities.
19,000 copies will be distributed through i sites, 3,000 to hotels, motels, motor home rental operators, and another 3,000 in response to direct request. The distribution of the Go Country NZ Reference Guide will be supported by a brochure distribution program that will further enhance awareness of the website and publication.
Information no longer travels by publication alone, the internet now serves as an information highway and those who ignore this do so at their peril.
Internet profile is extremely important when performing website development and maintenance. Go Country NZ Limited will be optimising their website on a daily basis to attract as much internet traffic and profile as possible. This benefit of this profiling will flow down to anyone associated directly with the website.
The Website
Go Country NZ website has been up and running from June 2008. The website is a base which will establish a presence in the marketplace.
The initial presentation of North Island / South Island is set in order to present the substantial number of listings in an orderly fashion for ease of reference for all potential customers.
As the 1,500 businesses identified are contacted, information will be updated and the website will become more colourful and more descriptive.
Go Country NZ Limited
Go Country NZ Limited is a kiwi owned and operated business run from an office in Waitoki just north of Auckland. Christine Henwood has a 23 year history in service based industries. She has most recently been involved in business management, business mentoring, and accountancy (being a Chartered Accountant). She completed a BB Mgmt and Prf Dip in Accty at Northland Polytechnic and has continued her interest in business by studying in the Master in Business Innovation and Entrepreneurship program at Unitec.
Recently joined by Amanda Henwood whose responsibility is to project manage the Go Country NZ website development.
Passionate about New Zealand this is being conveyed through to a commitment to the promotion of New Zealand business to both national and international consumers.