About Go Country

Go Country NZ Limited is committed to promoting New Zealand adventure travel, adventures and activities in both the national and international marketplace.

The Business

Todays lifestyle is busy and complex and the opportunity to recharge our energy reserves is important. Outdoor activities and adventures takes us outside our normal environments and away from the reach of work commitments.

Participation in acitivites that are exciting and involve the fresh air and sunshine are welcome and plentiful in New Zealand. All we have to do is identify what our choice is and go for it.

Attracting the attention of the population interested in outdoor activities and adventures is a challenge that Go Country NZ has taken on board. Through publication and internet medium Go Country NZ Limited will reach out to consumers using creative and innovative systems.

The Market Place

The travelling public carry substantial purchasing power and attracting their interest is of real value to the New Zealanders as a whole.

Making contact and reaching this market occur before they even leave their home/country, as they frequently search via the internet search engines. It is here that foot traffic converts to hits on a website. Establishing profile on the internet search engines is an art in itself. One of Go Country NZ Limited prerogatives is to establish, monitor, and maintain profile with the search engines.

Another market not to be dismissed is the internal or national customer. A substantial chunk of our population is young and adventureous. They have been born in New Zealand and are acustomed to participating in a wide range of activities.

Internet profile is extremely important when performing website development and maintenance. Go Country NZ Limited will be optimising their website on a daily basis to attract as much internet traffic and profile as possible. This benefit of this profiling will flow down to anyone associated directly with the website.

The Website

Go Country NZ website has been up and running from June 2008. The website is a base which will establish a presence in the marketplace.

The initial presentation of North Island / South Island is set in order to present the substantial number of listings in an orderly fashion for ease of reference for all potential customers.

As the 2,200 businesses identified are contacted, information will be updated and the website will become more colourful and more descriptive.

Go Country NZ Limited

Go Country NZ Limited is a New Zealand owned and operated business run from an office in Waitoki just north of Auckland. Christine Henwood has a 23 year history in service based industries. She has most recently been involved in business management, business mentoring, and accountancy (being a Chartered Accountant). Having completed a BB Mgmt and Prf Dip in Accty at Northland Polytechnic, she has continued her interest in business by studying in the Master in Business Innovation and Entrepreneurship program at Unitec.

Recently joined by Amanda Henwood, and Lisa Davidson, whose responsibilities are to project manage the Go Country NZ website development.

Passionate about New Zealand this is being conveyed through to a commitment to the promotion of New Zealand business to both national and international consumers.